Affiliate marketing is a huge part of online marketing. In fact, around 15% of all digital marketing revenue comes from affiliate marketing.
The industry is expected to grow in the next four years, and the growth is not only in terms of revenue, but networks as well. More networks mean people have more options to pick from. This competition results in improved performance, and better results.
In addition to this, affiliate networks are also coming up with better techniques and payments methods. This keeps affiliate marketers on their toes as they know something bigger and better is just round the corner.
With more and more people using the internet today, you have the whole world as your target audience. If you exhaust one portion of the audience, you can move to the next. The potential just never decreases.
This is due to several reasons, including people’s growing faith in e-commerce. Now users are not afraid of sharing their personal details on the web. There was a time when buyers preferred to go to a physical store due to insecurities, but now with better security measures in place, buyers are willing to shop online.
This is a growing concern with data breaches being common, but affiliate industry as a whole has been pretty safe so far.
Moreover, he also agrees that the ability to reach to a growing number of audience is one of the major reasons why there is no decrease in the popularity of affiliate marketing.
Almost everything can be sold under affiliate marketing. There was a time when only specific items, such as electronics, were sold under affiliate marketing campaigns, however now everything from software to eBooks are sold and purchased under affiliate marketing. Affiliate marketing is an easy and tested way to give a boost to sales, which is why more companies are trying this concept.
(Source : Forbes)
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