Archive for Luc Dermul

Google Ranking Factors 2018 – Part 2 Importance Of Traffic

website trafficHello again,

In my previous post about Google ranking factors I told you the importance of being ranked by the major search engines and what you have to take in account to get traffic to your website.

What if someone visit your website (in other words getting traffic) , how does Google "reward" you (your website) in his rankings ?

It’s confirmed that Google uses data from Google Chrome to determine how many people visit site (and how often). Sites with lots of direct traffic are likely higher quality sites vs. sites that get very little direct traffic.

Sites with repeat visitors may get a Google ranking boost.

We know that Google collects Chrome browser usage data.

If your pages get bookmarked in Chrome that might get a boost in the search results.

Pages with lots of comments may be a signal of user-interaction and quality.

How long people spend on your page when coming from a Google search is something Google pays very close attention to. This is also sometimes referred to as “long clicks vs short clicks”. In short: the longer time spent, the better.

Pages that get clicked in organic CTR for a certain keyword may get a SERP boost for that particular keyword.

On the other hand; pages with a high bounce rate probably aren’t a great result for that keyword.

I wish you a good health,wealth,prosperity and success,

 

Luc Dermul

CEO COMLife - Circles of Online Marketers

 

 

Google Ranking Factors 2018 – Part 1 Search Engine Strategy

search engine ranking factorsWhen you have created your affiliate website; the first thing you want is that people interested in the niche you cover will find you via the major search engines.

Google is the most popular and important search engine on the internet which handles at least 2 trillion searches per year.
The search giant won't say exactly how many trillions of queries it processes, other than it's now two or more. It last claimed 1.2 trillion in 2012.

To get your website ranked in their search engine results 200 ranking factors have to be taken in account.(Yes, two hundred!)

So content marketers have a lot to keep up with when you consider the 200 ranking factors outlined by Google.

Google uses these ranking factors to measure the importance of your website pages.

Which are those ranking factors ? Below listed the 9 categories.

  1. Domain Factors
  2. Page-Level Factors
  3. Site-Level Factors
  4. Backlink Factors
  5. User Interaction
  6. Special Google Algorithm Rules
  7. Brand Signals
  8. On-Site Webspam Factors
  9. Off-Site Webspam Factors

There’s no magic button to press that ranks your site in the #1 spot without fail.

But the truth is, it takes resourcefulness, dedication, persistence, and creativity. This is especially true because of the constantly-changing nature of Google’s ranking algorithm.

At the end,regularly adding quality content to your website in a blog is a very good SEO strategy. Google sees that your website is active because new information is added and you increase the volume of your content.

In a next blog post I will go deeper in those nine categories of ranking factors.

Till then I wish you a good health,wealth,prosperity and success,

 

Luc Dermul

CEO COMLife - Circles of Online Marketers

 

Happy Easter to all of you!

Happy Easter

Should I use a focus keyword more than once?

Should I use a focus keyword more than once?

keywordLet me first explain what a focus keyword is...

It is the search term that you most want your page to rank for, so when people search for that keyword or phrase, they should find you.

Unless you’re a high authority site and you’re already ranking for a specific keyword, you should NOT use it more than once. Ranking for that one specific focus keyword is possible if you write an awesome cornerstone article about that focus keyword.

Another reason why you should not use it more than once is that you do not want to compete with your own content for a position in Google. If you optimize two different articles for the same focus keyword, you would like to have both posts to turn up in Google.

You need to have a site with quite a bit of authority to rank with two articles in the top ten search results. If you’re already ranking with one of your articles in the search results, you’ll probably have enough authority to try and rank with a second one. If you’re not yet ranking on a focus keyword, never use it twice! Update and improve your original article and write another post surrounding a slightly different keyword.

At the end,regularly adding quality content to your website in a blog is a very good SEO strategy. Google sees that your website is active because new information is added and you increase the volume of your content.

Kindest,

Luc Dermul

CEO COMLife - Circles of Online Marketers

Facebook guilty of breaching Belgium’s privacy laws or not?

FacebookA court in Brussels has found the social media site Facebook guilty of breaching Belgium’s privacy laws. The Privacy Commission had taken Facebook to court. The judge agreed with the Privacy Commission’s view that Facebook had flouted our country’s privacy legislation.

The social media sites follows its users activities by means of so-called “social-plug ins”, “cookies” and “pixels”. These are forms of digital technology that can follow your behaviour when you go online.

For example "Cookies" are small files that are attached to your internet browser when you go online and visit a particular site. They are used to collect information about the kind of things you like to read or look at while surfing the web.

Facebook uses the data both for its own ends, but also to help advertisers send tailor made advertising. In so doing it also uses certain cookies to follow people that don’t even have a Facebook profile.

The court ruled that it is unclear what information is been collected and what it uses the information for.

Facebook has been order to stop the practice straight away and to delete any data that it has obtained by means contrary to Belgian privacy legislation. If it fails to comply it will face a penalty payment of 250,000 euro/day.

Meanwhile Facebook has said that it is to appeal against the verdict.

“We are disappointed with today’s verdict. Over the past few years we have worked hard to help people understand how we use cookies to show relevant content and to make Facebook secure.

We have set up teams of people, from engineers to designers that are dedicated to protecting users’ privacy. We have also developed aids that give people choices and control."

Anyways, on the 25 of may, a new European privacy legislation will be introduced to better protect the digital data of private individuals.

What will happen then ? I'm curious about ...you too ?

Feel free to leave comment below.

Kindest,

Luc Dermul

 

Luc Dermul

CEO COMLife - Circles of Online Marketers.

 

Circles of Online Marketers wishes you A Happy Valentine’s Day!

Can You Use WordPress For Your Business ?

Yes! You can!

WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it's probably the easiest and most powerful blogging and website content management system (or CMS) in existence today.

WordPress is both free and priceless at the same time.

Around a quarter of the web is powered by it.

Another of WordPress’ major strengths is that it’s easy to use.

Using WordPress for your business ?

An entrepreneur’s focus should be on their business; they do not want to have to solve endless website problems.

Fortunately, WordPress meets this need perfectly.

You should host a WordPress Blog on your own domain.

Why ?

If you’re looking to build a serious business online, you must host your own blog to maintain full ownership and control of it. The good news is that these days, with tons of competition, it's not expensive to host your own site.

No matter how much effort you put in creating valuable content and making a free blog presentable, the hard reality is that you are mostly promoting the platform, not you.

Especially if you are forced to compromise on address name, since your first choices are often taken.

Imagine if a major company, like Amazon.com, used Amazon.wordpress.com as their website address. Looks very amateurish and unprofessional. The same is true for your online business. You need to have your own branded domain name.

Once you have your website up and running you'll want to start driving website traffic to it, building your email list, and making money with your new blog.

So begin building your website with WordPress now.

Kindest,

 

Luc Dermul

CEO COMLife - Circles of Online marketers

You Need To Master Affiliate Marketing In 2018!

According to Forbes; one of the marketing channels you should use is affiliate marketing.

This is good news for us affiliate marketers 🙂

Businesses work with other websites or affiliates. Basically, what they do is have others place ads for their business in exchange for a percentage of the profit they make (when a person makes a sale through your ad).

And the more websites or affiliates they have, the more exposure their business will get which is something they should always aim for.

Better yet, affiliate marketing can leave the door open for their business to begin generating passive or residual income.

Affiliate marketing is a popular choice for marketers and content creators alike, and part of the reason for its success is that it can establish a middle ground that suits both parties. Members of the affiliate program receive a little extra revenue and the company behind it benefits from the additional exposure.

The affiliate marketing industry is expected to grow to $6.8 billion over the next five years...

Be part of this industry by learning the ropes of affiliate marketing with us.

Join Circles of Online Marketers and become a successful marketer online.

Kindest,

 

Luc Dermul

CEO COMLife - Circles of Online marketers

A Merry Christmas And A Happy New Year From The Circles of Online Marketers Team!

Merry Christmas

A profitable niche, what is yours?

First of all; what is a niche (or niche market)?

niche

A business that focuses on a niche is addressing a need for a product or service that is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers that have specific needs.

Instead of offering sports clothing, for example, a business might establish a niche market by specializing in sports shoes.

Before you even begin building your first site, you’ll need to decide which market you’re going to target.

Obviously, if you don't know what your site is about or who you're going to target with it, you can't really build a site around it...can you?

If you’ve already figured this one out, way to go! This is undoubtedly one of the most difficult and overwhelming steps.

If you don't quite know what yours is yet, here are some key questions to ask yourself when determining your niche :

What topics am I already passionate about?

It's much easier to work on something if you're passionate about it. Plus, when you have a passion, you're usually quite knowledgeable about it too, so that definitely helps.

Is there money in this niche?

While following your passion is definitely the recommended option, sometimes the possibility of making money in a profitable niche trumps passion.

What topic could I see myself easily writing 25, 50, or 100 blog posts about?

The topic you choose must have enough depth that you can create a lot of content for it. This is important for building an authoritative site, for search engine optimization, and most importantly, for the end user.

Is there enough interest in/demand for products?

The niche you choose might draw enough interest from your audience when it comes to reading and acquiring knowledge, but are they willing to buy relevant products too? Without consumer interest in products it isn't going to make you much money.

Are there affiliate programs available?

This is obviously a crucial factor to consider. You might come up with an idea for a niche you know a lot about, but are there affiliate programs for? No affiliate program = no sales.

Kindest,

 

 

Luc Dermul

CEO COMLife - Circles of online Marketers

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