Archive for Luc Dermul

Major Changes to How Google Spends Your Budget

Outside of overhauling the UI, not much had changed in AdWords this year…until 4th of october.

Google made a hush-hush announcement (there’s still nothing on the Inside AdWords blog) in which they revealed a major shift in how they choose to allocate your daily ad spend. Per Google:

“Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals.”

Now, before you pull your credit card from the Billing and Payments tab, this does not mean that Google is going to double your daily budget indefinitely. They’re not trying to bleed you dry. Think of it less like robbery and more like “big data knows best.”

What changed with your AdWords budget?

Effective October 4, Google can double the amount of money you’ve said you want to spend per day on a given campaign. So, if a campaign in your account has a budget of $150, Google can decide to spend up to $300. Note that this change affects all budgets, whether they are unique to a campaign or if they are shared.

They’ve always had the ability to exceed your daily budget in the righteous pursuit of clicks and conversions: they just capped it at 20% instead of, you know, 100%.

This process is called overdelivery, and it makes a lot of sense. Some days, 1,000 people might search for “novelty koozies,” and other days that number could drop to 200. Google, benevolent as they are, wants to make sure your ads are served to as many prospective customers as possible (they also don’t want to leave unspent money on the table).

Basically, on days where traffic is high, you could see your costs swell up to 100%. Don’t panic. This will be counteracted on slower days, when ad spend is below your desired daily budget. While this doesn’t mean you’re going to spend more than your“monthly charging limit” (the average number of days in a month—30.4—multiplied by your average daily budget) it sure as hell means you’re going to hit that number.

What do these changes mean for you?

Well, for one, you’re probably never going to come in under your monthly advertising budget again.

This change will maximize your monthly ad spend, putting your ads in front of more eyeballs. This represents opportunity for you. But for Google, this is more than opportunity: it’s a chance to increase ad revenue. If every advertiser comes, like, half a percentage point closer to hitting their monthly budget, that adds up.

If you’re using some form of daily tracking to gauge how you’re pacing towards monthly targets (particularly common for agencies), you’re going to see some sporadic numbers during a given month. If your ads are overserved a few days in a row, you may receive a concerned phone call from your boss or client. Just tell them it’ll all come out in the wash: daily fluctuations will go in both directions, and spend will normalize by month’s end. While you may spend a few more dollars over the course of a month, that was money that had already been earmarked for AdWords. You’re seeing more clicks and, if your account’s in great shape, this means a parallel uptick in new business should soon follow. While it’s certainly a big change, it shouldn’t be cause for alarm.

(Source : Wordstream blog)

Kindest,

 

 

 

 

 

 

 

Luc Dermul

CEO COMLife - Circles of Online Marketers

3 Things You Should Never Do When Writing Email Subject Lines

Using "Re:"

This is another trick that’s come into vogue lately. The thinking seems to be that writing "Re:" in the subject line of a first-touch email will fool buyers into thinking they have corresponded before. Even when this tactic worked, the subsequent realization that this was a first-touch sales email creates bad feelings between buyers and salespeople. And by now, this technique is so ubiquitous that buyers see through it immediately.

Using "Free"

Nothing makes your message look like an email blast than "marketing speak" like "free," "consultation," "promotion," and so on. Try to use simple, straightforward language (like you're talking to a coworker) to avoid an instant delete.

Using "Urgent"

Is it actually urgent? Unless the buyer's house is on fire, and you sell water, steer clear of this term. Not only will you provoke your recipient's ire when they realize you're asking for a phone call to "discuss their business goals," you'll also lose the ability to use this phrase when you actually mean it (it's 6:40 p.m. on a Friday, the big discount you're offering expires that night, their corporate credit card isn't going through, and you need to catch them before they sign off for the weekend.

To Conclusion

Keeping your subject lines free of these words will have a noticeable impact on your open and response rates. Yes, it's hard to craft a great subject line -- but it's worth it.

Kindest,

 

 

 

 

 

 

 

Luc Dermul

CEO COMLife - Circles of Online Marketers

 

Merchants Love Affiliate Marketing

affiliate marketingMerchants have so many costs when marketing their business, their stores, their products. Often, they blindly spend their advertising and marketing dollars without knowing exactly what benefits these costs bring them.
In other marketing channels, ROI is hard to measure. Unless Merchants tie a sophisticated tracking system to their marketing efforts, they cannot identify the exact source of a sale.

However, in Affiliate Marketing – the Merchant only pays after the sale is made.

That’s the key: They pay after the sale is made.

Merchants only pay commissions on bona fide, completed sales.
That’s total performance marketing.
Completely measurable. Completely accountable. Completely success driven.

Learn the ropes of affiliate marketing with us. Join us for free!* at Circles of Online Marketers.

(*we only ask an annual administration fee of 10 euro)

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Luc Dermul - CEO COMLife - Circles of online Marketers.

Sunday Joke – Expecting a bigger turnout…

Reasons why you might give up on Affiliate Marketing (Part 3)

The main stumbling block with many people is how overwhelming it might all seem. If you’re not particularly tech-savvy, or you don’t have marketing/business management background, it can all seem so difficult and daunting. The desire to give up is completely understandable.

Even if you try and google for information, you will be met with so much information that you might not know where to get started. But, this is a good thing!

Having a lot of sources only means that there have been a ton of people that were in your shoes and they succeeded. Again, take it slow, and start from beginning.

Having so much information at your disposal simply means that you will always find an answer to your question and find the answers that you understand.

Affiliate marketing is a job, like any else, and if you do it right, you can earn a nice living out of it. Where it differs from your standard 9-5 job is that it takes a bit to get rolling, and then passive income kicks in and you’re good to go.

Even then, you will still have work to do – create content, create new campaigns, conversion incentives, sales funnels, and so on. Even if you’re successful enough that you can hire other people to do this work for you, you will still have to manage and oversee them.

Lastly, you will have to test and analyze. No business can succeed without proper feedback. You can’t just shoot in the dark and hope you hit your mark.

Learn the ropes of affiliate marketing with us. Join us for free!* at Circles of Online Marketers.

(*we only ask an annual administration fee of 10 euro)

Kindest,

 

 

 

 

 

 

 

Luc Dermul

CEO COMLife - Circles of Online Marketers

Reasons why you might give up on Affiliate Marketing (Part 2)

Ok, so maybe you’ve decided to bite down, and devote time each day to study how to do affiliate marketing and to put up the best website you can. You’ve broken your piggy bank and paid for your website, and invested your last $50 in an ad campaign.

And it failed....

"Affiliate Marketing is not for me ,it does not work..." you say ?

Here’s the thing:

To build a successful affiliate marketing business it takes a year to see profit. Affiliate marketing is a marathon, not a sprint. But that’s good, because this is exactly why you don’t have to take much time out of your day to get started.

And nobody gets it right in their first try. Failed campaigns are bound to happen, so all you can do is learn from them, and keep trying. If your website starts earning a little cash early on, don’t be shortsighted and consider that your profit. Rather, invest it back into your website and grow it even more.

Learn the ropes of affiliate marketing with us. Join us for free!* at Circles of Online Marketers.

(*we only ask an annual administration fee of 10 euro)

Kindest,

 

 

 

 

 

 

 

Luc Dermul

CEO COMLife - Circles of Online Marketers

Sunday Joke – Google Customer Service…

Reasons why you might give up on Affiliate Marketing (Part 1)

don't give up

Don't give up!

Maybe you’ve started your affiliate website and put effort and time into it, but it seems like you have nothing to show for it. Or, maybe you’re thinking about creating one but it seems like it’s a lot of work, it’s complicated, and to top it all off, risky.

Well, things might seem like that, but this is equally untrue as saying that affiliate marketing is easy money. The main issue is lack of trust people have in themselves and in the concept of earning passive income.

With that in mind, let’s take a look at a common reason why people give up on affiliate marketing, and why they are not true:

"I have no time or no money" you say?

Affiliate marketing is an investment. You have to build a website, create content, create an ad campaign, and all of this takes time and money. But, you don’t have to have thousands of dollars or a ton of free time to get started.

To start, you need an hour a day, if that. You need to put up a site, which can be done in a matter of hours nowadays. You need to create some initial content, and all of that could take you a few weeks if you’re doing it at a leisurely pace.

Moneywise, the only money you NEED to fork out is for your domain name which you pay around $10 per year, and hosting, which you will pay less than $10 per month. Now, it is beneficial if you have some spare cash lying around to put into your advertising campaign. Even that ad money will be partially returned from your affiliate payouts.

Yes, it’s tempting to just sit back and relax after you’ve come home from school or your regular job, but as the saying goes:

“If you really want to do something, you'll find a way. If you don't, you'll find an excuse.”

The math is simple, the more time and money you put in, the faster you will grow your business. But it is actually a good idea to start slow, until you learn the ropes.

Learn the ropes of affiliate marketing with us for free at www.circlesofonlinemarketers.com.

Kindest,

 

 

 

 

 

Luc Dermul -CEO COMLife -Circles of Online Marketers

Motivational Quotes For You

"The price of greatness is responsibility." -- Winston Churchill, Former British prime minister

Take responsibility for every action you take.

"Nothing is more expensive than a missed opportunity." -- H. Jackson Brown, Author Passing Over Opportunities Repeatedly

Sadly, people are making these kind of P.O.O.R. decisions daily.

"My father taught me that reputation, not money, was the most important thing in the world." -- William Rosenberg, Dunkin Donuts founder

To be successful, you have to be able to relate to people; they have to be satisfied with your personality to be able to do business with you and to build a relationship with mutual trust.

"Create a definite plan for carrying out your desire and begin at once, whether you're ready or not, to put this plan into action." -- Napoleon Hill, Motivational Writer

This quote speaks for himself...

"If you can find a path with no obstacles, it probably doesn't lead anywhere." -- Frank A. Clark

There are no "Get Rich Quick" -systems, magic moneymaking buttons...to succeed one need to work ...and work hard.

"When you're riding, only the race in which you're riding is important." -- Bill Shoemaker, Jockey

Focus on what you want to achieve to be successful.

"Knowing is not enough; we must apply. Wishing is not enough; we must do." -- Johann Wolfgang Von Goethe, Author

If you dream of achieving great things in life, planning for making them a reality is vital to your success.

 

 

 

 

 

 

 

Kindest,

Luc

CEO COMLife - Circles of Online Marketers

Keep going mobile

Elaborating on the previous point, going mobile is now one of the most crucial affiliate marketing trends. Indeed, this is something that brands have been working on for years now, but the need to employ this strategy is not going away anytime soon. Think about the revenues associated with mobile apps.

There is a lot of room for anyone looking to get affiliated with mobile apps since publishers all over the world are looking for ways to monetize their apps. Retailers just need to keep affiliating themselves with as many publishers as possible, since you cannot have too many mobile apps endorsing your product.

The takeaway from this trend is that anyone looking to succeed in their marketing strategies needs to invest in getting traffic through mobile devices. No doubt that the leaders in the affiliate industry are making mobile conversions one of this year’s top priorities.

Kindest,

Luc

 

 

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