Archive for Affiliate Marketing

Google Ranking Factors 2018 – Part 2 Importance Of Traffic

website trafficHello again,

In my previous post about Google ranking factors I told you the importance of being ranked by the major search engines and what you have to take in account to get traffic to your website.

What if someone visit your website (in other words getting traffic) , how does Google "reward" you (your website) in his rankings ?

It’s confirmed that Google uses data from Google Chrome to determine how many people visit site (and how often). Sites with lots of direct traffic are likely higher quality sites vs. sites that get very little direct traffic.

Sites with repeat visitors may get a Google ranking boost.

We know that Google collects Chrome browser usage data.

If your pages get bookmarked in Chrome that might get a boost in the search results.

Pages with lots of comments may be a signal of user-interaction and quality.

How long people spend on your page when coming from a Google search is something Google pays very close attention to. This is also sometimes referred to as “long clicks vs short clicks”. In short: the longer time spent, the better.

Pages that get clicked in organic CTR for a certain keyword may get a SERP boost for that particular keyword.

On the other hand; pages with a high bounce rate probably aren’t a great result for that keyword.

I wish you a good health,wealth,prosperity and success,

 

Luc Dermul

CEO COMLife - Circles of Online Marketers

 

 

Google Ranking Factors 2018 – Part 1 Search Engine Strategy

search engine ranking factorsWhen you have created your affiliate website; the first thing you want is that people interested in the niche you cover will find you via the major search engines.

Google is the most popular and important search engine on the internet which handles at least 2 trillion searches per year.
The search giant won't say exactly how many trillions of queries it processes, other than it's now two or more. It last claimed 1.2 trillion in 2012.

To get your website ranked in their search engine results 200 ranking factors have to be taken in account.(Yes, two hundred!)

So content marketers have a lot to keep up with when you consider the 200 ranking factors outlined by Google.

Google uses these ranking factors to measure the importance of your website pages.

Which are those ranking factors ? Below listed the 9 categories.

  1. Domain Factors
  2. Page-Level Factors
  3. Site-Level Factors
  4. Backlink Factors
  5. User Interaction
  6. Special Google Algorithm Rules
  7. Brand Signals
  8. On-Site Webspam Factors
  9. Off-Site Webspam Factors

There’s no magic button to press that ranks your site in the #1 spot without fail.

But the truth is, it takes resourcefulness, dedication, persistence, and creativity. This is especially true because of the constantly-changing nature of Google’s ranking algorithm.

At the end,regularly adding quality content to your website in a blog is a very good SEO strategy. Google sees that your website is active because new information is added and you increase the volume of your content.

In a next blog post I will go deeper in those nine categories of ranking factors.

Till then I wish you a good health,wealth,prosperity and success,

 

Luc Dermul

CEO COMLife - Circles of Online Marketers

 

Should I use a focus keyword more than once?

Should I use a focus keyword more than once?

keywordLet me first explain what a focus keyword is...

It is the search term that you most want your page to rank for, so when people search for that keyword or phrase, they should find you.

Unless you’re a high authority site and you’re already ranking for a specific keyword, you should NOT use it more than once. Ranking for that one specific focus keyword is possible if you write an awesome cornerstone article about that focus keyword.

Another reason why you should not use it more than once is that you do not want to compete with your own content for a position in Google. If you optimize two different articles for the same focus keyword, you would like to have both posts to turn up in Google.

You need to have a site with quite a bit of authority to rank with two articles in the top ten search results. If you’re already ranking with one of your articles in the search results, you’ll probably have enough authority to try and rank with a second one. If you’re not yet ranking on a focus keyword, never use it twice! Update and improve your original article and write another post surrounding a slightly different keyword.

At the end,regularly adding quality content to your website in a blog is a very good SEO strategy. Google sees that your website is active because new information is added and you increase the volume of your content.

Kindest,

Luc Dermul

CEO COMLife - Circles of Online Marketers

A profitable niche, what is yours?

First of all; what is a niche (or niche market)?

niche

A business that focuses on a niche is addressing a need for a product or service that is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers that have specific needs.

Instead of offering sports clothing, for example, a business might establish a niche market by specializing in sports shoes.

Before you even begin building your first site, you’ll need to decide which market you’re going to target.

Obviously, if you don't know what your site is about or who you're going to target with it, you can't really build a site around it...can you?

If you’ve already figured this one out, way to go! This is undoubtedly one of the most difficult and overwhelming steps.

If you don't quite know what yours is yet, here are some key questions to ask yourself when determining your niche :

What topics am I already passionate about?

It's much easier to work on something if you're passionate about it. Plus, when you have a passion, you're usually quite knowledgeable about it too, so that definitely helps.

Is there money in this niche?

While following your passion is definitely the recommended option, sometimes the possibility of making money in a profitable niche trumps passion.

What topic could I see myself easily writing 25, 50, or 100 blog posts about?

The topic you choose must have enough depth that you can create a lot of content for it. This is important for building an authoritative site, for search engine optimization, and most importantly, for the end user.

Is there enough interest in/demand for products?

The niche you choose might draw enough interest from your audience when it comes to reading and acquiring knowledge, but are they willing to buy relevant products too? Without consumer interest in products it isn't going to make you much money.

Are there affiliate programs available?

This is obviously a crucial factor to consider. You might come up with an idea for a niche you know a lot about, but are there affiliate programs for? No affiliate program = no sales.

Kindest,

 

 

Luc Dermul

CEO COMLife - Circles of online Marketers

Why You Should Be An Affiliate Marketer

Affiliate marketing is considered to be one of the world’s fastest growing and best internet marketing techniques to earn money online.

Here is why :

Cost effective: Marketing on the internet is cheap and you don’t have to worry about the production cost as the product is already developed by the seller. You don’t need a physical business location or hire employees either.

Global Market: Online marketing gives you the opportunity to reach people all over the world easily.

No Fees: You don’t need to pay anything to join affiliate programs.

No Storage No Shipping: You don’t need to worry about storage, packing or shipment of the product. They are all taken care of by the seller.

No customer support: You don’t need to provide any customer support or deal with consumer complaints as the Seller does that for you.

Passive income: A regular job can give you a fixed income as long as you continue to work. Depending on your marketing skill Affiliate marketing can create a steady flow of income even when you are not in front of your computer.

Work from home: If you make enough money then you don’t have to worry about going to work at the same time every day or getting stuck in traffic. You can work in the comfort of your own home.

Want to learn the ropes of affiliate marketing with us? Join here !

Kindest,

 

Luc Dermul

CEO COMLife - Circles of Online Marketers

Affiliate Marketing Still Alive!

Affiliate marketing, without a doubt, still alive and big.

Affiliate marketing is a huge part of online marketing. In fact, around 15% of all digital marketing revenue comes from affiliate marketing.

The industry is expected to grow in the next four years, and the growth is not only in terms of revenue, but networks as well. More networks mean people have more options to pick from. This competition results in improved performance, and better results.

In addition to this, affiliate networks are also coming up with better techniques and payments methods. This keeps affiliate marketers on their toes as they know something bigger and better is just round the corner.

With more and more people using the internet today, you have the whole world as your target audience. If you exhaust one portion of the audience, you can move to the next. The potential just never decreases.

This is due to several reasons, including people’s growing faith in e-commerce. Now users are not afraid of sharing their personal details on the web. There was a time when buyers preferred to go to a physical store due to insecurities, but now with better security measures in place, buyers are willing to shop online.

This is a growing concern with data breaches being common, but affiliate industry as a whole has been pretty safe so far.

Moreover, he also agrees that the ability to reach to a growing number of audience is one of the major reasons why there is no decrease in the popularity of affiliate marketing.

Almost everything can be sold under affiliate marketing. There was a time when only specific items, such as electronics, were sold under affiliate marketing campaigns, however now everything from software to eBooks are sold and purchased under affiliate marketing. Affiliate marketing is an easy and tested way to give a boost to sales, which is why more companies are trying this concept.

(Source : Forbes)

Yes! Affiliate Marketing is still alive! Want to learn the ropes of affiliate marketing ? Join us at Circles of Online Marketers.

Kindest,

 

 

 

 

 

 

 

Luc Dermul

CEO COMLife - Circles of Online Marketers

3 Things You Should Never Do When Writing Email Subject Lines

Using "Re:"

This is another trick that’s come into vogue lately. The thinking seems to be that writing "Re:" in the subject line of a first-touch email will fool buyers into thinking they have corresponded before. Even when this tactic worked, the subsequent realization that this was a first-touch sales email creates bad feelings between buyers and salespeople. And by now, this technique is so ubiquitous that buyers see through it immediately.

Using "Free"

Nothing makes your message look like an email blast than "marketing speak" like "free," "consultation," "promotion," and so on. Try to use simple, straightforward language (like you're talking to a coworker) to avoid an instant delete.

Using "Urgent"

Is it actually urgent? Unless the buyer's house is on fire, and you sell water, steer clear of this term. Not only will you provoke your recipient's ire when they realize you're asking for a phone call to "discuss their business goals," you'll also lose the ability to use this phrase when you actually mean it (it's 6:40 p.m. on a Friday, the big discount you're offering expires that night, their corporate credit card isn't going through, and you need to catch them before they sign off for the weekend.

To Conclusion

Keeping your subject lines free of these words will have a noticeable impact on your open and response rates. Yes, it's hard to craft a great subject line -- but it's worth it.

Kindest,

 

 

 

 

 

 

 

Luc Dermul

CEO COMLife - Circles of Online Marketers

 

Merchants Love Affiliate Marketing

affiliate marketingMerchants have so many costs when marketing their business, their stores, their products. Often, they blindly spend their advertising and marketing dollars without knowing exactly what benefits these costs bring them.
In other marketing channels, ROI is hard to measure. Unless Merchants tie a sophisticated tracking system to their marketing efforts, they cannot identify the exact source of a sale.

However, in Affiliate Marketing – the Merchant only pays after the sale is made.

That’s the key: They pay after the sale is made.

Merchants only pay commissions on bona fide, completed sales.
That’s total performance marketing.
Completely measurable. Completely accountable. Completely success driven.

Learn the ropes of affiliate marketing with us. Join us for free!* at Circles of Online Marketers.

(*we only ask an annual administration fee of 10 euro)

Kindest,

 

 

 

 

 

 

 

Luc Dermul - CEO COMLife - Circles of online Marketers.

Reasons why you might give up on Affiliate Marketing (Part 3)

The main stumbling block with many people is how overwhelming it might all seem. If you’re not particularly tech-savvy, or you don’t have marketing/business management background, it can all seem so difficult and daunting. The desire to give up is completely understandable.

Even if you try and google for information, you will be met with so much information that you might not know where to get started. But, this is a good thing!

Having a lot of sources only means that there have been a ton of people that were in your shoes and they succeeded. Again, take it slow, and start from beginning.

Having so much information at your disposal simply means that you will always find an answer to your question and find the answers that you understand.

Affiliate marketing is a job, like any else, and if you do it right, you can earn a nice living out of it. Where it differs from your standard 9-5 job is that it takes a bit to get rolling, and then passive income kicks in and you’re good to go.

Even then, you will still have work to do – create content, create new campaigns, conversion incentives, sales funnels, and so on. Even if you’re successful enough that you can hire other people to do this work for you, you will still have to manage and oversee them.

Lastly, you will have to test and analyze. No business can succeed without proper feedback. You can’t just shoot in the dark and hope you hit your mark.

Learn the ropes of affiliate marketing with us. Join us for free!* at Circles of Online Marketers.

(*we only ask an annual administration fee of 10 euro)

Kindest,

 

 

 

 

 

 

 

Luc Dermul

CEO COMLife - Circles of Online Marketers

Reasons why you might give up on Affiliate Marketing (Part 2)

Ok, so maybe you’ve decided to bite down, and devote time each day to study how to do affiliate marketing and to put up the best website you can. You’ve broken your piggy bank and paid for your website, and invested your last $50 in an ad campaign.

And it failed....

"Affiliate Marketing is not for me ,it does not work..." you say ?

Here’s the thing:

To build a successful affiliate marketing business it takes a year to see profit. Affiliate marketing is a marathon, not a sprint. But that’s good, because this is exactly why you don’t have to take much time out of your day to get started.

And nobody gets it right in their first try. Failed campaigns are bound to happen, so all you can do is learn from them, and keep trying. If your website starts earning a little cash early on, don’t be shortsighted and consider that your profit. Rather, invest it back into your website and grow it even more.

Learn the ropes of affiliate marketing with us. Join us for free!* at Circles of Online Marketers.

(*we only ask an annual administration fee of 10 euro)

Kindest,

 

 

 

 

 

 

 

Luc Dermul

CEO COMLife - Circles of Online Marketers

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