A court in Brussels has found the social media site Facebook guilty of breaching Belgium’s privacy laws. The Privacy Commission had taken Facebook to court. The judge agreed with the Privacy Commission’s view that Facebook had flouted our country’s privacy legislation.
The social media sites follows its users activities by means of so-called “social-plug ins”, “cookies” and “pixels”. These are forms of digital technology that can follow your behaviour when you go online.
For example "Cookies" are small files that are attached to your internet browser when you go online and visit a particular site. They are used to collect information about the kind of things you like to read or look at while surfing the web.
Facebook uses the data both for its own ends, but also to help advertisers send tailor made advertising. In so doing it also uses certain cookies to follow people that don’t even have a Facebook profile.
The court ruled that it is unclear what information is been collected and what it uses the information for.
Facebook has been order to stop the practice straight away and to delete any data that it has obtained by means contrary to Belgian privacy legislation. If it fails to comply it will face a penalty payment of 250,000 euro/day.
Meanwhile Facebook has said that it is to appeal against the verdict.
We have set up teams of people, from engineers to designers that are dedicated to protecting users’ privacy. We have also developed aids that give people choices and control."
Anyways, on the 25 of may, a new European privacy legislation will be introduced to better protect the digital data of private individuals.
What will happen then ? I'm curious about ...you too ?
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CEO COMLife - Circles of Online Marketers.